Due to the interactive nature of convergent technologies such as social media and apps on phones, the production process of AV products is made quicker and easier as it allows communication (of ideas, adjustments, critiques etc.) between the audience and crew from all over the world, resulting in an effective way to quickly make the best product possible for the audience. This also applies to research, with producers and prosumers both being able to find the exact piece of information (e.g. a theory, manual/guide, other AV product etc.) needed to create their product, to implement an idea, ensure they're not infringing on copyright etc.
Pre-Production
An example of a convergent technology being useful in pre-production is Celtx - a website dedicated to collaborating on scripts and other similar pre-production documents. This is useful as it allows for a whole team of people (for example, a director, writer, producer and client) to all collaborate on a product in real time while not in the same location. Due to the fact that such people are often in different locations (especially common with a client) allowing collaboration quickly is effective in creating a script or other document without such restraints.
However, due to the reliance on an web-based service, this could increase the risk of losing work done (either by issues with the company, human error etc.) as physical copies would be less likely to be produced. This also means that in areas where internet access is impossible, especially applicable while shooting in a remote location, accessing important documents such as a storyboard would be impossible, making production more difficult.
Also, applications and websites such as mindmapfree.com and similar mind mapping software, made possible by convergent technology, is useful to an AVP. This is because professionals such as writers, directors and clients can quickly and easily mind map projects, or separate them into ideas, which can be added to at all times. Before convergent technology processes such as mind mapping was limited to an allotted time in a certain location, most likely a studio. Allowing ideas to be contributed any time means more ideas can be generated and built upon, resulting in a higher quality product.
Production
Although limited in products that directly impact the production stage of creating an AVP, technological convergence has allowed for apps and other things to be made that help the process. For example, the GoPro App allows a camera to be used remotely via a phone or other mobile device. This opens up possibilities for angles and timings not available or very difficult with manual control to be used to create a more effective product, and also more efficient as it can eliminate the need for crew (or at the very least reduce the amount of time crew work, saving money).
On the other hand, apps such as this are less versatile and adaptable than camera operator, and so while useful cannot be used to replace crew, especially as technical limitations may result in failures while shooting that could be avoided with a crew member (e.g. battery/storage issues).
A large part of production, especially for productions such as music videos or trailers, is gathering music. This can be difficult due to copyright, especially for smaller/independent companies, so services such as SoundCloud which provide access to free music is important in quickening the creation process. This is also effective as it presents a large range of music from all over the world, which is important as otherwise music would be limited to more local sources, important if location is key in the production.
Post-Production
Although editing is most effective on a PC, using programmes such as Adobe Premier on a mobile device, made possible by technological convergence, is useful because it allows crew on location to make a rough edit of the footage taken. This is important is ensuring all necessary shots are taken, it makes it easier to identify mistakes and continuity errors (such as water on the lens, objects in the wrong place etc.).
Due to technological convergence and the proliferation of messaging and social media apps such as WhatsApp and Facebook, services such as WeVideo use this technology to enable people to share their footage, rough cuts and whole films via the Cloud. This can be used to collaborate on projects (for example, two editors both using available footage to make an edit, and then compare the results), resulting in the best product available, and it also speeds up the editing process as footage is available more easily (as opposed to waiting for email, USB ports etc.).
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